NETGEAR, a worldwide provider of technologically advanced branded networking products, has announced the appointment of Emitac Distribution as an authorised distributor for its networking products and solutions in the Middle East. Emitac will distribute the complete range of NETGEAR products, including switches, access points, VPN Firewall, wireless cards and storage print servers.

Emitac Distribution has established itself as the premier IT solutions provider in the region through its excellence in distribution know-how, credit facilitation to second tier resellers and retailers, and in-country services in UAE, Qatar, Jordan and Kuwait including logistics management and channel development. This ensures the most effective GTM Go-To-Market strategy for establishing a win-win relationship with channel partners. Emitac Distribution is one of the fastest growing IT distributors in the Middle East, having consistently achieved per cent year-on-year revenue growth since . The company is targeting annual revenue in excess of USD million in .

NETGEAR ORBI has been exploring powerful channel partners to enhance its presence in the UAE and across Middle East, and the agreement with Emitac marks one of our most important channel partnerships to date,” said Ahmed Zeidan, Channel Sales Manager, NETGEAR Middle East. “Emitac is a well-established IT solutions provider with an extensive distribution network, and their market expertise and understanding is second to none. Moreover, they are known for their hands-on approach to business, providing active support to resellers and retailers to encourage greater sales performance. We are positive that Emitac will help us gain traction in the regional market and I personally feel that this alliance could result in the doubling of our targets for this year.”

Distributor Netgear

“We are pleased to join hands with a global IT leader of NETGEAR’s stature,” said Amer Khreino, General Manager, Emitac Distribution. “Emitac’s initial assessment has shown a market shift towards wireless connectivity solutions, and we anticipate a strong demand for NETGEAR products. NETGEAR boasts a rich portfolio of leading edge networking products and solutions that are in wide use in homes and offices around the world. Emitac will look to leverage its regional strength to push these products in the fast growing regional markets and maximize NETGEAR’s market share. As a first step, we are putting together NETGEAR Loyalty Programmes for resellers, and similar strategic sales initiatives will follow soon.”

Emitac Distribution, part of the Emirates Technology Company Emitac, is a leading provider of IT products, logistics management and other value-added services. Headquartered in Dubai, Emitac Distribution covers the Middle East region through its distribution hubs in Jebel Ali, Amman and Doha, serving more than resellers. Emitac is the authorized distributor and service provider for leading global IT vendors such as HP and Acer, besides being the authorised Microsoft distributor in Qatar.

“After firmly establishing itself as the market leader in Europe, NETGEAR is now focusing its attention on the high-potential Middle East market and is looking to emerge as the region’s premier provider of customer-driven networking solutions. NETGEAR’s products all boast unique design, functionality and high performance, and the fact that we offer immediate replacement in the event of any product failure demonstrates our confidence in the quality of our products. Through strategic business alliances with reputed distributors like Emitac, we aim to establish a strong presence in the region,” Zeidan said.Recently declared as the world’s second leading networking company for shipments of gigabit Ethernet ports and Wi-Fi nodes, NETGEAR’s affordable, easy-to-install security and software products combine reliability with high-performance in a diversity of environments. Its suite of approximately products grouped under the Ethernet networking, broadband and wireless networking segments and comprising switches, adapters, wired and wireless routers, and gateways, enables users to share internet access, peripherals, files, digital multimedia content and applications among multiple personal computers and other Internet-enabled devices.

NETGEAR has lately stepped up its focus on its strategically important digital home entertainment and control business. The company had recently announced the execution of a definitive agreement to acquire SkipJam Corp., a leader in integrated software for home entertainment and control. NETGEAR also joined hands with BigBand Networks, a premier provider of broadband multimedia infrastructure for video, voice and data, to successfully integrate their products for channel bonding, in a move designed to combine multiple downstream cable modem channels for higher broadband access speeds.

About NETGEAR:NETGEAR® Nasdaq: NTGR designs technologically advanced, branded networking products that address the specific needs of small and medium business and home users. The Company s product offerings enable users to share Internet access, peripherals, files, digital multimedia content and applications among multiple personal computers and other Internet-enabled devices. For more information, visit the company s Web site at gearm